Case Studies


This is what our regular customers have been achieving with Plyfe

USA Today // Poll

Context

The Sports Section at USA Today needed to implement easy ways for their readers to vote for the "Athlete of the Week", while allowing local advertisers to sponsor the conversation. They decided to create simple Plyfe Polls, which were embedded into articles and distributed through their advertising network in order to implement this user-generated content.

Results

Interaction

16%
participation

16% average vote /impression rate across 5 different markets, during a 6-month period.

Promotion

44%
records

Lancing market got 44% vote/impression rates after adding promotion to the articles.

Optimization

50%
mobile

50% views from mobile and desktop, with most votes are mobile.

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IBM // Personality Quiz

Context

IBM's Newsroom was in a quest to help their readers discover meaningful information inside their blogs and news sources. They created a series of Personality Quizzes to drive personalized discovery with specific content associated to the users’ personality results. The quizzes were distributed on social media and embedded inside IBM's sites.

Results

Completion

89%
completed

89% of participants completed the 3 quiz questions.

Click-Thrus

48%
clicked

on the result they got to get more information.

Sharing

53%
shared

the quiz with their friends on different social networks.

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KITCHEN BRAINS // Timed Trivia

Context

With the biggest trade show of the year for Kitchen Brains coming up in February, they decided to generate qualified leads using the Plyfe Platform. They created several Timed Trivia quizzes with Registration gates, which allowed them to capture leads, sort them by proven knowledge and engage them with real-time leaderboards displayed on main screens.

Results

Registration

1.8%
registered

1.8% of all conference attendees participated and registered.

engagement

47%
engagement

47% of participants that landed on the page, interacted with the trivia.

completion

84%
completed

the 3-question trivia and proved their knowledge on HIPAA.

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Aloha // Personality Quiz

Context

Struggling to reach the desired user engagement and participation with their new content, Aloha wanted to find a new way to promote their brand and connect their readers with relevant products. They decided to create personality quizzes in order to guide readers to products and content specific to their quiz results, embedding those into their main articles.

Results

Engagement

54%
engagement

54% of people that saw the article page with the quiz on it participated.

Completion

88%
completed

the 7 quiz questions and got a personalized result.

Sharing

8%
shared

the article quiz on their social networks.

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Toyota // Personality Quiz

Context

After creating a series of TV commercials for their latest “Make Your Life Legendary” campaign, Toyota, through their agency Burrell, decided to take the conversation to social media. They created and distributed a set of Personality Quizzes on Twitter to engage their audience with the campaign’s challenge, allowing them to find out just how legendary their life is and share their own results inspiring us all to make our lives legendary!

Results

Engagement

60%
interacted

with the quiz to find out how legendary their life is.

Completion

97%
completed

the 4-question Personality Quiz.

Platforms

1
Distributed

exclusively on Twitter.

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Maui Jim // Timed Trivia

Context

Maui Jim created a huge promotion with a gigantic prize, but wanted their customers to really connect with the brand and learn about their philosophy and Hawaiian roots. Instead of giving the prize away in a sweepstakes, they decided to create timed trivia quizzes to make sure the winner knew the brand’s values, origin and what Hawaii is all about.

Results

Engagement

93%
engagement

Number of visitors to the campaign's page that clicked to start the Timed Trivia.

Completion

70%
completed

the 8-trivia question for a chance to win the prize.

Registration

10x
expected

Over the first 2 weeks, Maui Jim exceeded expectations by 10 times with over 2,000 trivia entries.

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Aetna // Swipe

Context

Aetna wanted to provide discounts and promotions that would be meaningful to specific locations. In order to do this, they needed to learn about the preferences of various demographics and wanted to do it in a fun, engaging way. They decided to create Swipe Cards which they would post to Twitter for users to swipe left or right, indicating their favorite ways to stay fit, and providing crucial insights.

Results

Engagement

72%
engagement

72% of the people that landed on the page interacted with the Swipe.

Completion

71%
swiped

through the 6 images, each representing a different way to stay fit.

Learning

#1
Running

Swipe revealed that the majority of participants prefer running when asked “how do you like to stay fit?” Swimming scored the lowest.

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Toyota // Social Gallery

Context

Toyota was looking for a way to have their social followers help them help those who can’t afford car seats for their children. They designed a campaign around the Plyfe Social Gallery Card, asking people to post photos of their kids in car seats with #buckleupforlife on Instagram and Twitter. For every image with that #, Toyota pledged to donate 10 car seats. The card displayed a live feed of the photos with that tag for them to display and track.

Results

Engagement

44%
engagement

Number of visitors to the campaign's page that clicked to scroll through the pictures.

Donations

10K
car seats

Over 10,000 car seats were donated after the campaign went live.

Participation

1k+
Images

Were posted by users on Instagram and Twitter using the campaign's hashtag.

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Country Crock // Video Poll

Context

Using existing video recipes, Country Crock wanted to both engage their users, and gain insights about their videos and customers. They went with Plyfe’s Video Poll Card, allowing them to ask questions about users’ preferences of the videos. This allowed them to gain the desired insights while also driving people, depending on their preferences, to new content.

Results

Engagement

3.5%
engagement

3.5% visitors to the site engaged with the Video Poll card.

Completion

72%
completed

all of the poll questions after watching the video.

Understanding

43%
Broccoli

Believe it or not, that was the audience's favorite mashed potato mix-in for the holiday period.

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IBM // Trivia

Context

IBM’s Newsroom creates a lot of content on a daily basis, but failed to engage the audience enough to share and create virality around their posts. They decided to create a series of Trivia quizzes to complement their posts, providing readers with a “grade” on their knowledge that could be shared with their social networks.

Results

Engagement

63%
engagement

63% of participants that landed on the blog post started the trivia.

Completion

62%
completed

all the 12 trivia questions.

Sharing

23%
shared

the trivia on different social networks.

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COED // Sweeps

Context

Every time they ran a promotion that required users to sign up on a separate landing page, Coed saw a significant drop off in registration. Using Plyfe’s Sweeps Card, which can be embedded into any article or distributed on their ad-network, they got users to register with just a few steps and without having to leave the current page.

Results

Engagement

44%
interacted

with the sweeps in order to find more information about it.

Submission

29%
submitted

their contact information by completing the registration.

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IBM // Personality Quiz

Context

Realizing that Facebook and Twitter engagement was dwindling at under 1% for the average post, IBM wanted to create experiences that would encourage users to interact, comment and share content. They decided to turn their content into Plyfe Personality Quizzes, with meaningful results relating to their cloud information, boosting social engagement by 6000%

Results

Engagement

46%
interacted

with the quiz to learn more about their Plyfe personality.

Completion

74%
completed

the 15-question personality quiz to discover their cloud user personality.

Click-thrus

46%
clicked

on the result they got in order to get more information about their cloud user personality.

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